Kathy Sierra over at Creating Passionate Users blog has a breakthrough suggestion: take the money you spend on big budget ad layout and design and move it to post-sales support and training. The rest of the post is just brilliant. Read it here.
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August 2006
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Steve Gershik has been a VP of Marketing and demand generation leader for over 18 years. He frequently writes and speaks about marketing automation, brand management, demand generation and Internet marketing.
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Steve - that's a great post by Kathy. An idea I had was to add in simple marketing messages to email reports that you send to customers (i.e. a new lead has been added, web analytic updates). These emails are typically opened and provide a really good opportunity to ensure that customers are aware of what your organziation is up to.
Posted by: Chad Horenfeldt | October 2006 at 08:27 AM