Podcast #21 - Secret Techniques for Creating Compelling Demos

So your prospect is interested in what your company provides.  You've qualified them as a great potential customer.   They've requested a demo.  Now what?

In this episode of The Innovative Marketer, I speak to Peter Cohan, founder of the Second Derivative, a company focused on teaching people to deliver relevant, compelling, interesting demonstrations.   Peter also has a blog that's packed with information on making your demo a successful one.

Listen to the Podcast now.