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August 2006

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Chad Horenfeldt

Steve - that's a great post by Kathy. An idea I had was to add in simple marketing messages to email reports that you send to customers (i.e. a new lead has been added, web analytic updates). These emails are typically opened and provide a really good opportunity to ensure that customers are aware of what your organziation is up to.

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About

  • Steve Gershik has been a VP of Marketing and demand generation leader for over 18 years. He frequently writes and speaks about marketing automation, brand management, demand generation and Internet marketing.

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