Kathy Sierra over at Creating Passionate Users blog has a breakthrough suggestion: take the money you spend on big budget ad layout and design and move it to post-sales support and training. The rest of the post is just brilliant. Read it here.
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August 30, 2006
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I'm Steve Gershik and have served as marketing executive for a number of small and mid-sized business. I frequently write and speak about demand generation, brand management and Internet marketing.
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Steve - that's a great post by Kathy. An idea I had was to add in simple marketing messages to email reports that you send to customers (i.e. a new lead has been added, web analytic updates). These emails are typically opened and provide a really good opportunity to ensure that customers are aware of what your organziation is up to.
Posted by: Chad Horenfeldt | October 01, 2006 at 08:27 AM