Great Idea of the Day

Kathy Sierra over at Creating Passionate Users blog has a breakthrough suggestion:  take the money you spend on big budget ad layout and design and move it to post-sales support and training.  The rest of the post is just brilliant.  Read it here.

Comments

[Chad Horenfeldt]

Steve - that's a great post by Kathy. An idea I had was to add in simple marketing messages to email reports that you send to customers (i.e. a new lead has been added, web analytic updates). These emails are typically opened and provide a really good opportunity to ensure that customers are aware of what your organziation is up to.