Why you should optimize your demand gen activities

In a new study released by CSO Insight's*, Jim Dickie and Barry Trailer note that companies who excel at managing their lead processes, realize a:

• 9.3% increase in the percentage of salespeople making their quota
• 16.5% conversion rates of leads to first calls
• 10% decrease in the amount of ramp up time it takes for new sales reps to become productive
• rise in win rates of 7%.

The study indicated that only 8 percent of all companies surveyed are lead generation optimizers, so if you think you can do better, you're in the majority.

Read the full report for some tips on what changes you can make to boost your organization's performance.

*disclaimer: the study was sponsored by my company Eloqua