Podcast #8 - Jill Konrath, author of Selling to Big Companies

In this episode of The Innovative Marketer Podcast, I speak with Jill Konrath, consultant, blogger and author of the informative book Selling to Big Companies. 

Jill has the real-world business experience that makes you take notice.  She's carried a bag.  She's made the cold calls.  She's crept up to the precipice of the sales and marketing divide and looked straight down.  In this interview, she provides plain talk that will help you make some changes in your organization to better sell to large (and small) companies.

Listen now. (right-click to save to your desktop).

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Comments

[Bill Geraci]

Steve:

The podcast featuring Jill Konrath was terrific! I recently purchased Jill's book, and it has radically changed the philosophical foundation regarding the way I conduct my business (I am an insurance broker and recently started my own practice of selling health insurance to large companies.) I have thrown out the marketing plan developed to start my practic and am now developing my "value propositions", which requires more work than one would think. I really believe Jill has her "finger on the pulse" of what is happening in large companies. We are lucky to have such a talented person who is willing to share her wisdom with us.

Thanks again,
Bill Geraci

Plancorp, Inc.
9050 Sweet Valley Drive
Valley View, OH 44125
(216) 642-3093