In this episode of The Innovative Marketer Podcast, I speak with Bryan and Jeffrey Eisenberg, two of my professional heroes in the field of marketing.
The conversation ranged and loped and went off on some odd tangents, all of which returned to the Eisenberg's central chorus of "talk to your customers like they want to be spoken to, not like you want to." Unlike many business books, you can flip to any page in this one and pick out two or three tips you can adapt and adopt in your organization today. After you listen to this Podcast, go immediately to Amazon and pick up a copy of their new book, Waiting for your Cat to Bark: Persuading Customers When they Ignore Marketing, and then add Call to Action and Persuasive Online Copywriting to your shopping cart to boot. If you want more evidence these guys know what they're talking about, check out their blog and their company.
Listen now. (right-click to save to your desktop).
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