Podcast #4 - Brian Carroll, Author of Lead Generation for the Complex Sale

Brian Carroll, publisher of the B2B Lead Generation Blog, is a busy guy.  In addition to running his own consultancy, he's also just written a new book and hosts his own Podcast.  In this edition of The Innovative Marketer Podcast, I speak with Brian about his roots in marketing, how he came to be an expert in business-to-business demand generation, and what marketers should think about when putting together their lead gen programs.

Listen now. (right-click to save to your desktop).

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